Monthly Advertising Guide for Restaurants

January New Years Resolution Month. This is a time when many people vow to stop eating out to lose weight and stick to a stricter budget. Not the best conditions for many restaurants. Depending on where you are located you may be able to advertise to winter vacationers, skiers, snowmobilers or in warmer climates, those [...]

Reasons Restaurants Should Buy Local Foods

More and restaurants are turning to their local neighbors for fresh, flavorful foods. Local foods are finding their way to all kinds of different restaurants, from fine dining to casual sandwich shops. Here are ten reasons your restaurant can benefit from buying local foods. 1. Local foods are fresh The average commute for fruit and vegetables in the UK [...]

Catering Trends

I always like to say that restaurant food is like fashion, with trends and fads. The same is true for catering. Whether you own a restaurant that offers catering services or are a full-time caterer, it’s important to stay abreast of the latest trends in dining. Here are 10 hot trends in catering, some of [...]

Branding and Identity

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t [...]